ReloFaith
Discover and Belong
In November 2019, I decided to pack my stuff up and move to Houston. One of my goals after relocating was to reconnect with my faith and find a new church home. After the Covid-19 pandemic hit, it became much harder to get up go, and visit any church, so I did a lot of "online shopping", per say. I googled away, and asked the ONE friend I made here in Houston for recommendations, and still no luck -- so ReloFaith was born.
ReloFaith is a passion project, it is a mobile application designed to help relocating people reconnect with their faith and find a new church home in their new town/city.
Challenge
Finding a new church home is an extensive journey , especially when moving to a new town, city or state where there are no familiar faces. Individuals find themselves navigating through different platforms in search of potential churches to visit, only to find that their experience may not match their expectations.
Initiate Research
I initiated my research with a Proto-persona. The ideal user for ReloFaith is ...
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Someone who's recently moved to a new city/town.
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Young adult exploring or strengthening their faith.
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Looking for a new church home base.​
Proto-Persona
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Research Goals
My research aimed to discover how believers choose which church to commit to. To obtain participants, I sent out a prequalifying survey. I recruited users between the ages of 25 and 45, all of whom, at some point relocated to a new city and joined a new church. The demographic aligns with my target user base. I conducted in-depth interviews with 5 of these individuals
Research Problem
Statement
I want to discover how believers choose their new church home.
Objective
# 1
To discover how believers connect with church
Objective
# 2
To learn what drives people to their faith and beliefs
Objective
# 3
To uncover the pain points of attending a new church
What's in the data?
After conducting qualitative research, I synthesized my data creating an affinity diagram and empathy map.
Affinity Diagram
Empathy Map
User Insight
Through user interviews, I learned that people often explore several churches before committing to one. Recognizing this, individuals need an efficient way to discover churches for potential visits.
By creating a directory that includes metadata such as location, size, ministries, leadership, and more, my goal is to empower users with valuable insights.
This approach will enable my app to provide users with detailed profiles of the churches, empowering them to make informed decisions and avoid investing time in visiting places that don't align with their interests.
User Persona
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Melissa, a recently relocated individual, needs to visit churches in her new city so she can commit to one because her faith is very important to her.
The Problem
Finding a new church home is an extensive journey, especially when moving to a new town, city, or state where there are no familiar faces. There is no centralized hub that streamlines the process of church exploration, this causes Individuals to navigate through different platforms in search of potential churches to visit, only to find that their experience may not match their expectations. How might we revolutionize the church search experience for relocating individuals, through a single online destination that delivers extensive pre-visit insights, enables meaningful community connections, and supports seamless integration into new faith communities so that our customers are successful finding their perfect church home?
I discovered that users chose which church they wanted to commit to based on three factors.
Atmosphere
Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
Experience
When I go to church, I want to learn about the bible... not on how to invest.
Culture & Community
Church culture is important, not just Sunday preaching but other ways you serve the people/ community
"How might we revolutionize the church search experience for relocating individuals, through a single online destination that delivers extensive pre-visit insights, enables meaningful community connections, and supports seamless integration into new faith communities so that our customers are successful finding their perfect church home?"
The Journey and Opportunities
Competitors Analysis
To Be Continued ....
I am currently working on this project, and updating this case study as I go. Stay in touch and stay tuned for more to come!